If you’re reading this, you know that music is more than just entertainment. It’s a business—and you don’t need to be a musician to get involved and turn your passion into a profession.
So, welcome to our in-depth look at how the music business works today, brought to you by Randy Jackson, a true music-business luminary whose wide-ranging career in virtually every facet of the industry gives him the ideal perspective. Randy Jackson began his career as a gifted musician before
becoming a successful producer, writer, executive, manager, and beloved television personality. He’ll be sharing insight from all of those roles as he introduces you to the various careers you can pursue in the field.
Many people will tell you that you need musical talent to work in music. Fortunately, this just isn’t true. The majority of jobs in the music field are business roles. A great song is created by a great artist, but often it takes an equally great manager, agent,
publicist, and attorney to bring that song to your ears. As you’ll see, the music business is a complex, fascinating, and often challenging mix of hard work and creativity—and with all of the changes taking place, this is the best time to get involved in the industry.
Like all industries, the music business is always changing. Here, you’ll see why the song is at the center of today’s popular music industry. As we progress,
you’ll discover how technology has had a transformative impact on the industry and how that influence has become more dramatic in recent years. You’ll also be introduced to the
ways that money flows through the industry, from the birth of a song to the time it reaches your ears.
Along the way, you’ll find out who does what when it comes to creating,
producing, and marketing a song—and how those roles change depending on whether you’re working for a major company or as an independent entrepreneur.
What makes the song so crucial to this business? How does the song affect not just individual listeners but the world at large?
Here’s Randy Jackson with more:
