News and Events

  • The Story of Gap 1969 Denim

    The setting: a small loft just west of Los Angeles where a small design collective gathers to bring premium Denim to the masses. Check out the video to see behind the scenes at our creative loft and meet the minds behind Gap 1969 Denim.

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  • Westfield Sydney Grand Opening

    On October 28th, following the successful launch of Gap at Chadstone Shopping Centre in Melbourne, a much anticipated second store was opened in the redeveloped Westfield Sydney. The entrance to the 807 sq. meter store creates a visual highlight for shoppers featuring a captivating 12.5m wide x 3.5m illuminated glass portal and rotating door in Gap’s signature blue.

    Hot off the international launch, the Gap Sydney store features the Fall collection ‘Put the It in Fit’ which follows the fantastic ‘Born to Fit’ campaign that was launched this past August in the Melbourne store. Images courtesy of babyology.com.au.

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  • Gap Melbourne's Exclusive Launch Party

    Gap celebrated the launch of its first Australian store in style with an exclusive launch party for members of the media and fashion community. On Wednesday 25th August 2010, Chadstone Shopping Centre was transformed for the chic event which was hosted by Fox FM's Jo Stanley and featured a rocking performance by The Potbelleez. Guests snacked on mini burgers and Caesar salads, sipped Bellinis and danced to the tunes of Lindy Klim on the DJ decks. The store itself was hidden behind a giant wall of denim and a huge zipper which was unzipped at 9pm so guests could be the first to enter and shop at the very first Australian Gap store.

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  • The first Gap store in Australia officially opens!

    On Thursday 26th August 2010, Australia's first Gap store opened to a crowd of excited customers. Lucky shoppers who signed up for exclusive Gap email updates were invited to a VIP pre-shopping event before the doors opened to the public at 9am. By 7am, there was a line of up to 50 shoppers eagerly waiting to make their first Australian Gap purchase. Various in-store activities were held throughout the day to celebrate the launch. Every hour on the hour lucky shoppers won gift bags filled with Gap goodies not available for sale in Australia. From 4pm to 7pm, the Fox FM Street Team entertained shoppers with giveaways, children's face painting, and a photo board opportunity where customers took away a Polaroid as a keepsake of their first Australian Gap shopping experience.

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  • Introducing the First Gap Melbourne Store

    Gap's first store in Australia opened at Chadstone Shopping Centre on Thursday 26th August 2010. The flagship store in Melbourne is an impressive 1,200 square metre store which showcases the full collections for Adult, Kids, and Baby. The store is a fusion of clean lines and earthy timber finishes that are designed to ensure the products take centre stage, while the vast two-storey glass portal in Gap’s signature blue creates a visual highlight.

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